Madelyn launched her own events and marketing company, Madelyn Hammond & Associates (MHA) 11 years ago. She works with various clients producing events, booking speakers and creating unique marketing programs to extend their brands and visibility.
Several events she started from scratch, which have become more successful every year, include Deal with It: A Women's Conference for the Motion Picture & Television Fund, as well as a series of Contenders events for Deadline, which showcases all the potential Oscar films and Emmy shows that are in contention during the Awards season.
Additionally, MHA programs 25 panels and over 100 speakers for the annual Produced By Conference for the Producers Guild of America. Sessions cover a wide range of topics about film, television and technology—all geared to educating producers and content creators.
Prior to starting MHA, Madelyn was the Chief Marketing Officer for Variety, one of the industry's leading trade publications, where she oversaw corporate communications, publicity, events, creative advertising, promotions, sponsorships and research.
Earlier in her career, Madelyn had extensive experience in marketing, branding, licensing, exhibition and events working with companies including Landmark Theatres, Sony Pictures, MGM/UA, AMC Theatres and
The Coca-Cola Company.
Director of Marketing
Javier has worked for Madelyn Hammond & Associates (MHA) for almost 8 years. His responsibilities cover a wide range of areas including developing marketing collateral, researching and booking speakers, handling all event coordination and on-site activation, editing clips and identifying potential strategic partners and opportunities for clients.
Javier co-produces Deadline’s annual series of Contenders events. He was part of the team that expanded the Contenders series to London in 2017 and to New York City in 2018. He serves as co-director of programming for the annual Produced By Conference for the Producers Guild of America as well as co-produces the annual Deal With It: A Women’s Conference for the Motion Picture & Television Fund.
Prior to Madelyn Hammond & Associates, Javier worked for EPR Music, Inc. where he was the Management Assistant to the CEO working closely with six bands and several DJs/Producers including Chromatics, Glass Candy, Poolside and Bondê do Role.
Additionally, he also worked with the special events team for GLAAD’s Annual Media Awards where he was responsible for developing content, soliciting major donors for the NY and LA silent auctions and coordinating Red Carpet arrivals.
Before moving to Los Angeles, Javier served as the Outreach Coordinator at the Academy of Art University in San Francisco.